Creative Specialist
About Us
Blue Ox has been a trusted name in towing products for decades, engineering solutions that help people tow with confidence. As part of the Hesse Enterprises family of companies, we operate across multiple business lines with a hands-on, people-first culture rooted in the Midwest.
Our Marketing team sits at the center of how we tell that story, to dealers, consumers, and the broader towing and outdoor lifestyle community. We’re a lean, high-ownership team that moves fast, works closely with leadership, and takes pride in creative work that performs.
About the Role
We’re looking for a Creative Specialist to be the visual and creative backbone of our Marketing team. You’ll own the design work that drives our campaigns, content, and brand presence across Blue Ox and the Hesse Enterprises family, and you’ll do it as a true partner to the Director of Marketing, not as a cog in a large department.
This role comes with real variety. Some days you’re at home editing graphics and building campaign assets. Other days, you’re at the plant in Pender, at the facility in Lincoln, or out in the field capturing content at a trade show or event. On-site time varies based on project needs and can be frequent; this isn’t a purely remote role. Field travel to expos, shows, and shoots runs roughly 20% of the time. If you’re a creative who likes to be in the mix — not just behind a screen — this is the right environment for you.
You’ll come in with a solid foundation in design and some video experience, and you’ll grow here. We partner with outside vendors for major productions, so you don’t need to be a one-person film crew, but you should know your way around a camera and editing timeline.
Duties/Responsibilities
What You’ll Do
Design — Your Core (approx. 70%)
- Create and maintain brand-consistent visual assets across digital and print: social graphics, email templates, ads, trade show materials, presentations, and product collateral
- Own the visual execution of marketing campaigns for Blue Ox and Hesse Enterprises brands from concept through delivery
- Manage and organize creative asset libraries so the team can find and reuse what’s been built
- Uphold brand standards across all output and bring a sharp eye for quality to everything that goes out the door
Video — A Growing Priority
- Produce and edit video content for social media, email campaigns, trade shows, product launches, and digital advertising
- Capture field content at company events, expos, customer visits, and product shoots
- Coordinate with outside production partners on larger shoots — you’ll manage logistics and creative direction.
- Help shape our video strategy as this channel grows in importance across our brands
General Marketing Support (approx. 20%)
- Support day-to-day marketing operations, including asset coordination, Social Media, scheduling, and vendor communication
- Assist with campaign setup and tracking in Salesforce and other marketing tools
- Contribute creative ideas to campaign planning and content strategy
- Represent the brand in the field at trade shows, expos, and events with professionalism
Required Skills
You Should Bring
- Experience in a design, creative, or marketing production role
- Strong proficiency in Adobe Creative Suite (or other comparable tools) — Photoshop, Illustrator, and InDesign are essential
- A portfolio that demonstrates versatility: digital, print, campaigns, and brand work
- Working experience with video production or editing (Premiere Pro, After Effects, or similar)
- The ability to manage multiple projects and deadlines without losing quality or composure
- A collaborative, low-ego attitude — you’re a team of two, so communication and trust matter a lot
- Comfort with a flexible work arrangement that includes remote days, variable on-site time, and field travel approximately 20% of the time
Education/Experience
Nice to Have
- Familiarity with Salesforce or marketing automation platforms
- Experience in manufacturing, outdoor lifestyle, automotive, or trade/dealer marketing
- Background in brand management or working within multi-brand environments
- Motion graphics or animation experience
Physical Requirements
What We Offer
- Health, dental, and vision insurance
- 401(k) retirement plan
- Paid time off and paid holidays
- A flexible, field-connected role with real variety in your day-to-day
- Direct partnership with senior marketing leadership and visibility across multiple brands
- Room to grow — especially in video — as our creative strategy evolves